Fashion House Sustainable Trend Direction Proposal: Ann Demeulemeester Case Study
Stepping into the shoes of a chosen fashion house, I believed I was well equipped and informed to foresee the future development of Ann Demeulemeester if they were to head down a sustainable path.
With consideration of the brand’s ideology and methods of artisanal craftsmanship, my proposal leans towards a collaboration with technology to elevate past the limitations of traditional jewelry and lacework making to a more detailed, delicate design for storytelling exploration.
Researching the brand's identity and values, I conjured up a target audience to be expected of a brand consumer, stating a hypothetical lifestyle and interests as well as habits.
Followed by this, I organised a compilation of Ann Demeulemeester's signature products below:
Taking into account the brand's signature looks, I took notice of their current signature stylistic choices and related them back to their relevancy and potential trend direction from fabric choices and details.
The following research explores deeply into the base of trends through times, culture and political, social climate.
The following research makes up a moodpboard via photoshop to capture the mood of the season, in relation to the storytelling the brand can carry.
